Industry
Rapid take-up of multimedia handsets, Premium SMS billing, the availability of shortcodes, and the emergence of WAP as a delivery medium for Java games and polyphonic ringtones, all stimulates the significant growth in the industry.
Revenues from mobile data services are set to exceed US$200 billion in 2008 for the first time, according to Informa Telecoms & Media's latest World Cellular Data Metrics edition.
Total mobile data revenues were approximately US$157 billion in 2007.
Research from the first quarter of 2008 reveals that mobile data service revenues exceeded US$49 billion, accounting for a 42.7 per cent year on year increase. This suggests that mobile operators now generate approximately one fifth of their revenue from data services, which is crucial given a general slowdown in voice revenues. Informa Telecoms & Media estimates that non-SMS data contributed US$17.48 billion of revenue in Q108, accounting for 35.6 per cent of total data revenues.
One of the key drivers for the growth of mobile entertainment services are mobile games. According to the Gartner report the global revenue from mobile games will increase from US$3.9 billion in 2007 to US $6.0 billion by 2011.
Content providers bank on 3G technology that combines two world’s most powerful innovations, wireless communication and Internet. The worldwide expansion of 3G networks and the swift data speeds will bring a whole new level in functionality to the mobile world and surely boost the market of wireless entertainment
Russia is currently one of the fastest growing mobile market in
In july 2008 the analytic agency ComNews Reseach released report predicting that in the first quarter of 2008 mobile content market size grew more than 46% approaching 198 MUSD (in comparison with the same period of 2007).
The Russian market research group, ISK-Consulting predicts a market growth of 12% for mobile games sold in