Reference

By the end of 2008 the total number of mobile video users will reach 250 million people (Arc Group).

Distribution of video-clips for handsets is one of Playfon’s top priorities. Although this product is relatively new the level penetration of video-enabled handsets keeps rising, stimulating the market growth.

Playfon’s vast portfolio of video applications for cell-phones contains fragments of music video-clips, movies and cartoons. The company constantly updates its collection to offer end users the newest content. Playfon offers:

• All possible formats
  
• Variety of genres from adult content to popular cartoons
  
• Best brands (such as Twenty Century Fox, Dreamworks, Universal)
  
• Fully licensed content

Playfon was the first company to introduce video for cell-phones in the Russian market of wireless content.